Content for ambitious impact-led brands
We work with fast-moving brands in health, finance, tech and purpose, where clarity, credibility, and impact matter.
Content strategy & execution for work where words carry weight.
Content is everywhere. Clarity isn’t.
Work with a content partner who understands how to write for high-trust industries, without slowing your team down.
Offer-led acquisition and conversion copy for a price-sensitive, high-churn category. Landing pages, ad copy, and CRO-focused iterations to lift sign-ups.
Inbound funnel and content hub built to convert high-intent traffic. Strategy, structure, and copy that contributed to seven-figure growth impact.
Full-funnel content strategy to attract qualified Gen Z borrowers and increase application submits. UX and nurture flows built to drive conversion.
Web and onboarding messaging designed to support startup growth. Reduced friction, improved first-use clarity, and lifted early user adoption.
Content and campaigns across both sides of the marketplace. Work built to lift awareness, acquisition, utilisation and retention.
Campaign and giving comms designed to move people from awareness to donation. Clear storytelling that helps donors understand impact and act.
How we work
Whether you're navigating a launch, building trust, or scaling fast, Kusi brings clarity and rigour to every word.
Deep dive
We review your product and/or services, docs and existing content, and talk with key people so we understand the context before writing.
Set the rhythm
Together we discuss how we’ll work: tools, stand-ups, review cycles and priorities, so content moves with the rest of the team.
Produce and refine
We draft, review and finalise the pieces you need, then adjust with you based on feedback and performance.
Clear scopes. Fixed fees.
EMBEDDED PARTNER
Monthly
Ongoing senior content support, plugged into your team.
Best for steady workstreams without adding headcount.
Flexible scope each month.
Strategy, audits, writing and reviews, shaped around your priorities.
Senior support across key touchpoints.
From core pages to lifecycle, campaigns, enablement and launches.
Moves with your team.
Embedded in your tools, cadence, and decision-making.
EMBEDDED PARTNER
Sprint
A focused engagement to ship something specific, fast.
Best for steady workstreams without adding headcount.
One defined outcome, end-to-end.
Best for landing pages, lifecycle journeys, campaign copy.
Tight scope, fast turnaround.
Clear deliverables, quick feedback loops, no drift.
Ideal for high-stakes moments.
Launches, repositioning, or work that needs extra rigour.
Hi, I’m Chloé.
I started for teams like yours.
I’ve spent years embedded in cross-functional teams working with marketers, product, design, and subject matter experts to turn complex work into content people can trust.
Kusi is the studio I wanted on my side: close to the work, serious about craft,
calm under pressure, and fast without being sloppy.
From the teams we’ve worked with
I’ve been lucky enough to work with Chloe for a while now, and in short she’s incredible. Very savvy across all thing digital - a phenomenal writer, a hardcore SEO head, and overall top notch human being. She’s driven our content & SEO efforts to the NEXT level, and consistently over-delivers.
Wasif Kasim
Founder
I've been lucky enough to work with Chloe over the last 8 months as our Copywriter and she is absolutely outstanding. Not only has she been able to write the full breadth of copy requests... we even asked her to write a book for us... and she did! Not only that, she wrote incredible ad copy for us.
Jordan Kerr
Content, Circles Life
Chloe is such a switched-on, audience-first creative content producer who I learnt so much from. She always keeps focus on the outcomes, the 'why' of each content piece… The result? High impact, successful campaigns that produce the right results.
Julia Stone
Brand, Hireup
Have something in motion? Let’s talk it through.
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